
Our Story
Our Story
Ghost was founded in November 2021 by Josh Kaplan and Dee Murthy to solve a problem hiding in plain sight. Wholesale commerce, a trillion-dollar industry, still runs on spreadsheets, phone calls, and handshake deals. Josh and Dee built what the retail industry lacked: An AI-powered distribution platform that connects brands to retailers with speed, intelligence, and full brand protection.
Today, Ghost is transforming how the world's best inventory moves smarter, faster, and with full control.
Ghost was founded in November 2021 by Josh Kaplan and Dee Murthy to solve a problem hiding in plain sight. Wholesale commerce, a trillion-dollar industry, still runs on spreadsheets, phone calls, and handshake deals. Josh and Dee built what the retail industry lacked: An AI-powered distribution platform that connects brands to retailers with speed, intelligence, and full brand protection.
Today, Ghost is transforming how the world's best inventory moves smarter, faster, and with full control.













